Privacy PolicyUpdated a month ago

PRIVACY POLICY

Rustic Strength, LLC (“we,” “our,” or “us”) is committed to protecting the privacy of our customers and website visitors. This Privacy Policy explains how we collect, use, disclose, safeguard, and retain your personal information when you visit our website, make a purchase, sign up for communications, or otherwise interact with us.

SECTION 1 - INFORMATION WE COLLECT

 We may collect the following categories of information:

A. Information You Provide Directly
When you make a purchase, create an account, subscribe to marketing communications, or contact us, we may collect:

• Name
• Billing and shipping address
• Email address
• Phone number
• Payment information (credit/debit card details, billing address)
• Account credentials
• Any other information you voluntarily provide

When you provide personal information to complete a transaction, verify your payment method, place an order, arrange delivery, or process a return, you consent to our collection and use of that information for that specific purpose.
 If we request information for secondary purposes (such as marketing), we will either obtain your express consent or provide you an opportunity to opt out.

B. Information Collected Automatically
When you browse our website, we automatically collect certain technical data, including:

• IP address
• Browser type and version
• Operating system
• Device identifiers
• Referring URLs
• Pages viewed and time spent
• Clickstream data and browsing behavior

This information helps us analyze website performance, improve user experience, prevent fraud, and enhance security.

C. Cookies and Tracking Technologies
We use cookies, pixel tags, web beacons, and similar technologies to:

• Enable core site functionality (such as shopping cart storage)
• Analyze website traffic and usage
• Measure advertising performance
• Provide targeted advertising

Examples of cookies used by Shopify may include:

• _session_id (session tracking)
• _shopify_visit (visit tracking)
• _shopify_uniq (counts store visits)
• cart (stores cart contents)
• _secure_session_id (secure session tracking)
• _digest (storefront access control)

You may manage cookie preferences through your browser settings. Please note that disabling certain cookies may affect website functionality.

SECTION 2 – HOW WE USE YOUR INFORMATION

We use personal information to:

• Process and fulfill orders, including shipping and payment processing
• Communicate regarding orders, returns, and customer service inquiries
• Send marketing communications (with your consent)
• Send cart reminder messages via SMS when items are left in your cart
• Prevent fraud, unauthorized transactions, and chargeback disputes
• Improve our website, services, and product offerings
• Analyze traffic and advertising performance
• Comply with legal obligations
• Enforce our Terms of Service

You may withdraw consent for marketing communications at any time by contacting us at [email protected] or using the unsubscribe link provided in emails.

SECTION 3 – TEXT MESSAGING (SMS)

If you opt in to receive SMS communications, we may send order updates or cart reminders.

Text messaging originator opt-in data and consent will not be shared with any third parties.

You may opt out of SMS communications at any time by following the unsubscribe instructions in the message.

SECTION 4 – SHOPIFY HOSTING & PAYMENT PROCESSING

Our store is hosted by Shopify Inc., which provides the e-commerce platform that allows us to sell our products and services.

Your data is stored through Shopify’s secure data storage systems and databases, protected behind firewalls.

If you choose a direct payment gateway, Shopify encrypts your payment information in accordance with the Payment Card Industry Data Security Standard (PCI-DSS). Payment data is retained only as long as necessary to complete your transaction.

For more information, please review:

• Shopify Terms of Service: https://www.shopify.com/legal/terms
• Shopify Privacy Policy: https://www.shopify.com/legal/privacy

SECTION 5 – SHARING OF INFORMATION

We may share personal information with:

• Service providers and vendors (e.g., Shopify, payment processors, shipping carriers, email providers, analytics and advertising partners)
• Professional advisors (attorneys, accountants, auditors)
• Law enforcement or regulatory authorities when required by law or legal process
• A successor entity in connection with a merger, acquisition, bankruptcy, or asset sale

Third-party providers collect, use, and disclose information only to the extent necessary to perform services on our behalf. However, these providers have their own privacy policies governing their practices.
 If you access third-party websites through links on our site, you are no longer governed by this Privacy Policy.

SECTION 6 – ADVERTISING & ANALYTICS PARTNERS

We work with third-party advertising and analytics partners (such as NextRoll/AdRoll and similar providers) who may:

• Place cookies or non-cookie tracking technologies on your browser
• Collect IP address, cookie identifiers, and browsing activity
• Deliver targeted advertisements
• Measure and analyze ad performance

These technologies may operate across devices in certain circumstances.

Opt-Out Options

You may opt out of interest-based advertising by:

• Adjusting browser cookie settings
• Using the opt-out mechanisms provided in advertisements
• Enabling device-level settings:

iOS: Settings → Privacy → Advertising → Enable “Limit Ad Tracking”
Android: Google Settings → Ads → Enable “Opt out of interest-based advertising”

Some tracking technologies may not be controlled by browser cookie settings.

SECTION 7 – DATA RETENTION

 We retain personal information for as long as necessary to:

• Fulfill the purposes described in this policy
• Comply with legal and regulatory obligations
• Resolve disputes
• Enforce agreements

Transaction records are retained for a minimum of seven (7) years for tax, accounting, and chargeback dispute purposes.

SECTION 8 – DATA SECURITY 

We implement commercially reasonable administrative, technical, and physical safeguards designed to protect personal information.
 Payment information is encrypted using SSL technology and stored in accordance with PCI-DSS standards. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

SECTION 9 – YOUR PRIVACY RIGHTS

Depending on your jurisdiction, you may have rights including:

• Access to your personal information
• Correction of inaccurate data
• Deletion of personal data
• Restriction of processing
• Data portability
• Withdrawal of consent
• Opt-out of the sale or sharing of personal information (where applicable)

To exercise your rights, contact us at:
[email protected]

SECTION 10 – CALIFORNIA RESIDENTS 

California residents may have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including the right to request disclosure of categories of personal information collected and shared, and the right to request deletion.

Requests may be submitted to:
[email protected]

SECTION 11 – CHILDREN’S PRIVACY

Our website and services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that such information has been collected, we will delete it promptly.

SECTION 12 – AGE OF MAJORITY

By using this site, you represent that you are at least the age of majority in your state or province of residence, or that you have given consent for your minor dependents to use this site.

SECTION 13 – CHANGES TO THIS POLICY

We reserve the right to update this Privacy Policy at any time. Changes are effective immediately upon posting. Material changes will be clearly indicated on this page.
 If Rustic Strength, LLC is acquired or merged with another company, your information may be transferred to the new owners so that we may continue providing products and services.

SECTION 14 – CONTACT INFORMATION

If you would like to:

• Access, correct, amend, or delete personal information
• Withdraw consent
• Register a complaint
• Request more information

Please contact: 
 [email protected]