What is Phenoxyethanol and how is it used?Updated 20 hours ago
What is Phenoxyethanol?
Rustic Strength uses a combination of preservatives, including Caprylyl Glycol and Phenoxyethanol, chosen carefully for safety and efficacy to prevent bacteria, mold, and fungi growth and ensure product shelf stability. Preservatives are essential for your well-being and product safety.
We follow all FDA and EU cosmetic safety regulations regarding allowable usage levels for all raw materials. Every ingredient we use is carefully researched, incorporated only when necessary, and always within the strict limits established for consumer safety. We use the lowest effective amount of preservative necessary, thanks to the presence of other ingredients in our formulas that act as natural preservative boosters. These supportive ingredients allow us to reduce the overall preservative load while still maintaining product safety and stability.
Our founder is a cancer survivor, and this journey has been the driving force behind our mission to create safer, non-toxic, and endocrine disruptor-free alternatives to conventional household and personal care products. The very idea of knowingly including harmful or carcinogenic ingredients would go against everything our brand stands for.
Phenoxyethanol is one of the more stable and widely accepted preservatives available for natural-based formulas, especially when seeking to avoid parabens and formaldehyde donors. We use it only when needed and at the lowest effective level to ensure both product safety and integrity over time.